I came across I really interesting campaign about the importance of design in our world called The I-DO-NOT-EXIST Workshop. Though it is geared towards children to demonstrate how design can be just as fruitful a pursuit as medicine or engineering, I think it has a great potential to move the mind of an adult as well. I'm especially impressed by the simplicity of the campaign provoke a change in view point (zing, similar pursuit to mine). It didn't elicit a viewer's guilt over their previous notions, rather it opened the door to a new line of thought drenched in truth.
