Wednesday, November 5, 2008

Forget-me-not Campaign

Since the problem I identified with poster campaigns in influence change was that it relied on viewers to remember to act, why not involve a reminder aspect to it. A couple decades back, a piece of string tired to the finger was used to remind people of things they should not forget. Perhaps something similar could be implemented as an interactive part of the campaign, that people could take something of the campaign with them as forget-me-nots.