In order to effectively communicate to the masses, one must understand that different age groups react and responds to things differently. So to be successful in engaging them, one must acknowledge those variances.
The three major generational populations that contributes to the human impact on Earth are the Baby Boomers (40 - 57 years old), the Gen Xers (27 - 39 years old), and Gen Yers (7 - 26 years old). Each population segments response to differently to varying stimuli as well as cues. The Baby Boomers relate to themes of achievement, status, and performance, Gen Xers value imagination, creativity, and relationships, while Gen Y responds to fun, interactivity, and experience.
