Found this article from national geographic about a campaign to get people to become more avid recyclers. It is based on a rewards system where the more you recycle the more green store credits you get. Each recycle bin would have a code that the pickup truck can scan. It then weighs how much recyclables you have and that translates into credits you can print from the web. A number of cities have tried this new system, and they've increased their recycling 10 times the original percentage. My questions here are: How much of what the homeowners deem recyclable were really recyclable? Are they also faking it to get the vouchers? Does the recycling system really work that well anyways? Recycling has it's own downfalls too, it can be seen as route to alleviating the guilt of consumption resulting in more consuming.
It's a good idea though in the sense that it becomes a cycle of rewards.
